“You keep using that word …”

November 21st, 2005  |  Published in old and busted  |  3 Comments

I’m not going to provide a link to an occurrence in the wild … this is merely an exercise in consciousness-raising I hope will bear fruit similar to my efforts where terrorist exercise regimens are concerned.

But it’s time to get the word “passionate” out of the vocabulary of people who write weblogs hosted by their employers, as in “I’m really passionate about our chance to synergize with our new cube-mates from our most recent acquisition…” or “For some time now, I’ve been passionate about the opportunities next-generation technologies offer community-building people in our space.”

It isn’t working for me. It’s not working for anybody except the author’s misguided projection of someone higher up the corporate hierarchy stupid enough to believe the company’s mission statement or anthem.

“Excited” is less egregious. “Enthused” borders on believable. But for ultimate honesty in a self-revelatory way, I’d recommend reformulating any sentences involving “passionate” to something along the lines of “This is sort of neat.”

That’s all I got for now.

Coming up: Tech reporter abuse of the words “giant,” “goliath,” and “titan.”

Leave a Response

© Michael Hall, licensed under a Creative Commons Attribution-ShareAlike 3.0 United States license.