Subverting Google

April 3rd, 2003  |  Published in Uncategorized

The Reg’s Andrew Orlowski believes bloggers are gaming Google, producing a “Googlewash” effect that subverts meaning as “A-list” bloggers grab hold of memes and smooth them out to suit the technoutopian impulses of the digerati. Expect Orlowski to face a round of angry denunciations by pasty, out-of-work WIRED subscribers who will resent the implication that their hard-earned Google ranking isn’t an indication of God’s favor.

obSincereSideNote: I agree with Orlowski… it’s creepy.

Update: Even worse than WIRED subscribers (canya believe?), Slashdot has picked the item up.

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